Handmade with Love
Vera Kirkpatrick started her business, Vera Jayne as a way to work from home while she home schooled her 5 children. Vera has had numerous handmade businesses before that but all of them involved craft markets and selling in brick and mortar stores.
Blue Baby Shoes
She wanted to start selling her handmade goods online. She wanted the freedom and flexibility of choosing her own working hours and still having time to do the things that she thought were important in her role as a mom.
Vera Jayne sells hand knits – scarves, hats and accessories for ladies and children and crocheted baby shoes. Vera has always loved creating and she started making these particular products as there was a demand for them.
As for advise for someone starting out in her line of work:
- Running a handmade business is hard work. You start off creating and doing what you love but when the orders start rolling in, you need to move from a hobby (creating and selling the few things you create which brings a little income and job satisfaction) to running a business!
- Use all free social networks. Her favorite is INSTAGRAM and she have gotten many sales and wholesale orders through this venue alone. It is free! Vera also use Facebook, Twitter, Pinterest, Wanelo, We Heart it, Keep, Polyvore
- Keep learning – She reads as much as I can about handmade businesses and small businesses. There is a lot of information out there! Vera is constantly self evaluating her product photos and trying to better her skills as a crafter.
- Interact – She interacts with many handmade businesses and has formed good friendships. We support and promote one another. We pool resources and help each other succeed.
As for where to one can find Vera Jayne products, several places. At the moment, she sell on Etsy, Storenvy and a South African online site. She also sell her patterns on Craftsy and Ravelry. Vera supplies a local wholesaler who buys her baby shoes and sells them along with a baby outfit (sold as a set) that sell in Brick and Mortar stores all over South Africa. Her baby shoes are sold wholesale to an online shop in the US that stocks brands
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